Much more than smooth hair:
pure actives and extraordinary shine.

Get the best smoothing result for up to 3 months with Puring. The formula is innovative and unique, with advanced nanotechnology that makes the hair straight and silky with incredible shine. Get to know Puring and fall in love!

The new age of smoothing treatment in only one step.

Smart and express, the one-step formula layoff the anti-residue shampoo initial washing, and reaches 100% hair straightening effect in the first application. You will get a amazing smooth hair with impressive brightness.

Puring: protein infusion therapy.

Offer in your salon the dream of straightening with the most absolutely gorgeous hair for up to 3 months.